Yes, business intelligence is an old category. It's been around in one form or another for decades. Multi-billion dollar companies have successfully been created to try to meet customers' BI needs. And yet those needs are still not fully met.
Traditional BI is expensive, hard to use, inflexible, and, ultimately, disappointing. There is still a large number of people out there who are having a hard time getting the timely, relevant data they need to make important decisions.
That's why we created Birst. It's fast, it's affordable, and it's powerful. And it finally provides an answer to all of those people frustrated with spending hours using Excel trying to approximate a solution, all of those people who have outgrown Excel but can't afford an enterprise BI solution, and all of those people who have an enterprise BI solution but *still* can't get the answers they need. That's a lot of people.
So if you're one of those folks, know that you're not alone. And know that you now have a solution. Welcome to Birst. We hope you like it.