Royal Bank of Canada is using Birst to power its "RBC Dashboard." RBC Dashboard is a business intelligence dashboard that distributes key metrics and reports to its financial advisors, the people who are the front line organization of RBC Wealth Management and have some of the most frequent and involved interaction with clients. The dashboards have improved benchmarking of financial advisor performance, helped advisors to identify attractive client segments, and provided better tactical information to front-line on how to approach their business.
[caption id="" align="alignnone" width="135" caption="Congratulations to the RBC Wealth Management team!"]
[/caption]The RBC Dashboard has demonstrated a rapid and strong ROI for Royal Bank of Canada Wealth Management. Advisors using RBC Dashboard increased deposits with targeted households and improved asset gathering over their entire business.
Shawn Spott, Vice President, Manager of Marketing Research at RBC Wealth Management, will be accepting the TDWI Award on behalf of RBC at the TDWI World Conference 2009 in San Diego on August 3rd. He will also be discussing the details of RBC's award-winning solution with TDWI attendees on Tuesday, August 4th, in the Exhibit Hall.
Birst, a Platinum Sponsor of the BI Executive Summit at the conference, will also be on hand to answer questions and demonstrate its BI solutions.
For more information on RBC's win, check out the press release.
